Jasmine Ward
Brand + Social + Content
ABOUT
Welcome! I’m a brand and social media lover based in New York City, focusing on creating content that elevates brands across platforms. This includes combining strategy, creativity, and data to build meaningful connections with audiences.
When I’m not exploring new ways to bring brands to life, you can find me in a dance class or hunting for the best matcha lattes in the city.
BRANDS
PORTFOLIO
Splendid Spoon
Audience Size: 107K
Developed and implemented social media strategy, executing all content production (graphics + short-form video) and community engagement efforts.
GEM
Audience Size: 103K
Led social media strategy and introduced new content pillars focused on research-driven messaging and UGC-style short-form video content.
Parsley Health
Audience Size: 175k
Across platforms, I owned the content calendar and created more than 30 monthly pieces, blending research, design, and copywriting across reels, infographics, and imagery.
Mosaic Foods
Audience Size: 23k
Owned social strategy centered on short-form video creation, supported by graphics and community engagement.
Gainful
Audience Size: 100k
Collaborations
GEM x ALOHA
Splendid Spoon x Veracity
Parsley Health x Flex
Tik Tok
